Pam Weinstock is a London-based designer who turns her evocative travel photography into bold and beautiful fashion and lifestyle products. Each of her designs tells a unique story captured in a far-away place: from gazing at graceful koi in the waters of the Imperial Palace in Tokyo, to discovering the perfect Aperol spritz on a rainy day in Venice.
“When I’m taking photographs for my collections I always imagine how the colours and shapes will work on fabric and how the image will look when worn on a person. It’s discovering how to bring these colourful stories from around the world to life on products and accessories that gets me most excited.”
Pam Weinstock
1. How would you describe your brand aesthetic?
Silk and cotton accessories for men and women who aren’t afraid of pattern and colours.
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2. What is your first fashion memory?
Have lunch in Florence with Laudomia Pucci
3. Where do you look for inspiration?
Nature and colors of life.
4. As a designer what has been your biggest challenge to date?
Being content with what I produce
5. What is your typical creative process?
I will travel to a country, take photographs, edit them and create patterns. Send them to the north of England, get them printed on silk or cotton and then make them
Into accessories.
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6. What do you think consumers of fashion need to be made more aware of?
95% of silk comes from China and that doesn’t mean it’s not good quality.
7. What do you love designing the most?
Scarves. The marriage between a print and the way a person wears it.
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8. How do you select your materials and fabric?
Having a feeling for the print and how it transposed.
9. What part does sustainability play in your work?
I am not a sustainable brand over than I don’t over use packaging as it usually goes in the bin.
10. What is your ultimate design goal?
To bring joy and happiness to my clients.
11. What do you think the future will bring to fashion?
Who knows but it’s exciting!
