Nico Didonna’s philosophy centres on garment versatility, quality and craftsmanship, always pushing boundaries, invariably merging classic design with a most contemporary feel. Using the finest fabrics, such as Egyptian cotton, Alpaca wool, silk and cashmere, each collection is designed and produced locally. It’s no surprise that the label has gained a loyal, international following and has achieved prestige through celebrity clients and the media.
The Nico Didonna brand is dedicated to creating exquisitely designed, unique and versatile garments of excellent quality for the fashion-conscious, luxury aficionados who value innovation and exclusivity.
1. How would you describe your brand aesthetic?
classic with a twist
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2. What is your first fashion memory?
as a young boy looking a fashion show on telly by YSL
3. Where do you look for inspiration?
in the street for current style on the net for research
4. As a designer what has been your biggest challenge to date?
creating a product that is commercial enough yet a creative product enough to be admired by many and easy to sell, a timepiece
5. What is your typical creative process?
we make mood boards usually architecture or geometric forms inspires me the most. Then we sketch. after selecting the ones, we then make the pattern having made the sample we play with it until satisfied with the end result
6. What do you think consumers of fashion need to be made more aware of?
sustainability is the key.
they need to know what to buy and buy responsibly
7. What do you love designing the most?
I love designing.
I enjoy creating all sort of garment more so when challenging
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8. How do you select your materials and fabric?
according to the garment to make that is the primary notion, the fabric makes the garment. Then I look for the yarns and source I stay away from synthetic yarn as much as possible as they are the main source of pollution.
9. What part does sustainability play in your work?
a big part, we recycle as much as possible, we create waist free garments as much as we can
10. What is your ultimate design goal?
I have so many I don’t know where to begin [lol].
I will start with get more recognition.
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11. What do you think the future will bring to fashion?
unless consumer becomes aware of the implication of the throw away fast fashion the future is bleak
